Personal trainers know that referrals are often the best way to acquire new clients for personal training services. Personal trainers should make an effort to ask both current and past clients for referrals while offering incentives like discounts on sessions as a reward for doing so.
Marketing your personal training business through local community events and sponsorships can also help. Consider taking part in local health or sports days by setting up an information booth at such events.
1. Networking
Personal training professionals know that expanding their network is essential to winning new clients, and one effective strategy to do this is by reaching out to former clients and reconnecting. Gavyn Berntsen of Start Afresh Personal Training in New Zealand used an email template created specifically for him by the Organization for Teacher Accreditation (OTA) graduate Gavyn Berntsen to reach out and wish all 100 former clients well in 2019. This simple yet effective strategy shows commitment to client retention and may encourage them to return.
Attend local networking events like health days at large companies where potential customers might gather. Bring plenty of business cards with you and have ready an elevator pitch that outlines who you are, your background/story and the services/products/offerings that you offer.
2. Referrals
Referrals from existing clients can be an effective way to expand your clientele base, and incentives like free sessions or discounted rates for their friends can encourage clients to share their experience and recommend you.
Attracting referrals requires cultivating relationships with existing clients and making sure they’re completely satisfied with your services, from offering valuable content that keeps them engaged to letting them know about any new services you offer.
Establishing a Facebook group can be one way of doing this and allows for targeted ads to be run cost-effectively and pay only when someone clicks. Gavyn Berntsen, a personal trainer and Online Trainer Academy graduate found that reconnecting with his former clients was an effective strategy to increase engagement.
3. Social Media
Personal trainers often utilize social media, email marketing and search engine optimization strategies to expand their client reach and establish themselves as experts in their field.
Content that attracts and builds trust will slowly bring leads and clients. Personal trainers often post workout tips of the day, nutritional updates or any relevant information that helps their audience.
Sharing before, progress and after photos of your clients can be an effective marketing tool for your business. Make sure that you obtain consent before publishing any sensitive details. Adding a Book Now button on Facebook and Instagram pages makes scheduling training sessions with you even simpler for audiences.
4. Search Engine Optimization (SEO)
Create and maintain a website to showcase your expertise and experience to attract potential clients searching for personal trainers in their area. Your website should feature bio, training details, testimonials and contact info; additionally you may wish to add an opt-in form so potential clients can sign up for your newsletter or request more info.
Search engine optimization (SEO) is the process of improving your website’s visibility in organic search results, typically via organic searches. SEO involves making small tweaks to pages which often remain invisible to the user yet critical for optimizing content, growing visibility, clicks, traffic, authority engagement conversions sales. Consider SEO one side and PPC (pay-per-click advertising) the other – both require planning budgeting and tracking efforts for maximum effectiveness.
5. Online Payment Portals
Personal trainers frequently find clients through online payment portals, enabling clients to register, pay, and begin training immediately with them. Furthermore, these portals enable PTs to easily track sessions and client information all in one convenient place.
An endorsement from a previous client can be an excellent way to draw in new business. When given permission by their experience and results with you, these testimonials show just how satisfied customers were with the service provided by your organization.
Group training as a marketing strategy can also be an effective way of expanding clientele. By teaching more people at once and then converting them to private training clients, PTs may see increased business through this method. Some also provide money-back guarantees on group sessions so as not to incur losses should someone abandon it later on.
How Many Personal Trainers in the US we thought our article might interest you.